Blog

Relax to be Creative

Posted by Elina Pasok on

Ever got a great idea on a bus? Or soaking in a bath?Have you noticed your “eureka” moments come to you when you’re the most relaxed? Turns out you can promote a moment of sudden, triumphant discovery, inspiration, or insight by just allowing yourself to relax.We get a sudden burst of EEG activity in the temporal lobe at the moment the solution to the problem became available, that special A-ha moment. However, stress greatly reduced activity in that part of the brain, blocking our out-of-the-box ideas. It’s well-known that a low-stress environment encourages creative thinking. Build a perfect nest for...

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Welcome the Muse

Posted by Elina Pasok on

We are all creative by nature, we like making things and telling stories. But the muse is a difficult creature to tame. So I propose we collaborate with the muse instead and create habits that will make her stay longer:1 Make sure your muse knows where to find youDoesn't matter if this is your favourite armchair facing a window with a view or a bustling coffee shop that you frequent or a bench in the park - there has to be a place where you feel the most creative. If you need a studio to be creative - make it...

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On Starting a New Thing

Posted by Elina Pasok on

Origins. How to start a new thing, or Why OC was never going to happen.From our bio: “In 2020, during the lockdown, we felt the need to transform random ideas into real tangible things. The first Optimist collection became reality. You will notice lots of our designs are inspired by music and arts, but we are also excited by the Zeitgeist series, where we will channel our hopes, dreams and worries of the weird and wonderful life that is 2020 and beyond.”It sounds like the Optimist Collective kind of happened, but it's only partly true. I often tend to overthink...

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On Working Together

Posted by Elina Pasok on

Together We Aspire, Together We Achieve!

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Clear Your Head

Posted by Elina Pasok on

Clear Your Head ✍🏻🧠I’m currently working on a number of complex creative briefs in a very fast-paced environment, however, I feel fine and my eye is not twitching. I found a solution that is keeping me sane while juggling all the high-pressure projects: I write everything down . I don’t trust my memory with vital information, and I don’t fill my memory bank with details that won’t matter in a month.Instead, I focus on things that matter in the long-run: emotions, senses, lessons learned, human connection, conversations and stories from books, art, music and movies. I’m an active listener and...

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