Zeitgeist Collection – OptimistCollective

Zeitgeist Collection

We live in fascinating yet often unnerving times. It's a strange world indeed! Just try to imagine explaining the complexities of our online existence to someone from the 1950s - talk about an awkward conversation!

Technology today is all-encompassing, all-knowing, and knows us better than we know ourselves. Information is the most valuable currency of our age. In a world where instant gratification and limitless information abound, ignorance is no longer bliss - it's a conscious decision.

With our Zeitgeist collection, we aim to delve into the weird and wonderful world of 21st-century humans, where the line between the virtual and the real is increasingly blurred. It may get a little dark at times, but we promise to balance it out with plenty of optimism in our designs. We like to think that if George Orwell were still around (and into t-shirts), he'd rock one of ours with pride.