How It's Made? – OptimistCollective

How It's Made?

We use reliable quality Bella + Canvas t-shirts that are made in Los Angeles, USA and we use printing partners all around the globe to make the shipping as efficient, as possible. 


By choosing print-on-demand, you choose apparel that's created only as the order is placed, creating less fabric waste than conventional manufacturing. Our products are made using the made-to-order production approach, fulfilling only the items our customers actually want. 



By using newer, more efficient dye machines, Bella + Canvas use 7x less water than the average for clothing manufacturers, saving 24 million gallons a week. Any water they do use goes through a filtration system that allows it to be recycled.



For our DTG prints, we use Kornit machines and inks. Kornit uses high-quality, water-based vegan inks. Kornit inks are non-hazardous, toxin-free, biodegradable, and certified with an OEKO-TEX Eco Passport. We print our posters with Epson inks that are certified by GreenGuard. Kornit printing produces zero water waste because it’s using inkjet technology: the ink is jetted directly onto the surface of the fabric, like a printer.

Our manufacturing facilities produce almost no landfill because everything that can be recycled, is recycled. Our t-shirt provider has optimized the cutting to reduce plastic use, and excess fabric is recycled into a number of things like baby bibs or stuffing for upholstery. 

With 92 million tons of textile going to waste in the fashion industry each year, a print-on-demand business model like this is a game-changer. 



We have facilities on both US coasts - in Charlotte, North Carolina and Los Angeles, California. We also have fulfillment centers in Canada, Mexico, Latvia, Spain, and fulfillment partners in Australia and Japan. Having fulfillment centers close to our customers is good both for the business and the planet.

Strategically located fulfillment centers allow for faster shipping times and lower shipping costs, and it also helps with reducing the CO₂ emissions produced when transporting orders.